PUMA — Soldbox R698

Campaign for the launch oft he limited sneaker edition PUMA R698 at Solebox Berlin. Scope of work: Concept, Art Direction, Window vinyl design, POS / POP display design, poster and a motion design. The wooden, glossy varnished POS / POP displays are handmade with an embedded mirror in the top of the shoe presenter. The teaser film was used for online promotion to ignite the limited and exclusive sale at Solebox Berlin.