MINI — Retail — MINI John Cooper Works

For our client MINI we create global retail communication activities to support and inspire their international NSCs and dealers with car launch communication material, such as activation ideas, promotions, car presentation, installation, events, local marketing acitvities, special merchandising, dealer ads, retail communication guides and standard communication. Scope of work: retail communication concepts, brand-2-retail implementation concepts, creative direction, art direction, production and implementation supervision.